Why Nor-Cal?

Outside of Dragon fruit
Inside of Dragon fruit

Experts in Produce

2,200+ produce items – something for every occasion

  • Large selection of conventional tropical items
  • 140+ varieties of cut & potted flowers every week
  • Vases, flower food, pot covers, seasonal picks and fresh herbs

Higher-than-USDA Quality Standards

  • Inspectors hand-select the best lots in the fields – USA & Mexico
  • Premium apples & export-quality broccoli crowns
  • All tomatoes are hand sorted – no retailer shrink

50+ Years of
Fresh Experience

As a family owned business now in the second generation, our top managers were literally born into produce. Along with their team of experts they hold a combined total of over 50 years of fresh experience from fruits and vegetables to fresh-cut flowers and potted plants.

Family gardening
Close up outside of a cantaloupe
Farmer picking tomatoes
Shopper buying tomatoes

Quality You Can
Count On

With quality standards beyond the USDA’s and unmatched customer service, you can feel safe knowing you’ll get the freshest produce delivered to you right when you need it. Our live customer support, frequent delivery schedule and floral merchandising assistance ensure not just the best possible product, but also the highest level of support.

Fresh moves fast, and so do we.


Our Family
Learn more about our Fresh Family

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