Why Nor-Cal?

Outside of Dragon fruit
Inside of Dragon fruit

Experts in Produce

Something for every occasion

  • Large selection of conventional tropical items
  • 140+ varieties of cut & potted flowers every week
  • Vases, flower food, pot covers, seasonal picks and fresh herbs

Higher-than-USDA Quality Standards

  • Inspectors hand-select the best lots in the fields – USA & Mexico
  • Premium apples & export-quality broccoli crowns
  • All tomatoes are hand sorted – no retailer shrink

100 Years of
Fresh Experience

Our team's combined experience surpasses the 100 years mark, including top management from the founding Achondo family. We’re combining our deep roots in the industry with our passion to pioneer the future.

Family gardening
Close up outside of a cantaloupe
Farmer picking tomatoes
Shopper buying tomatoes

Quality You Can
Count On

With quality standards beyond the USDA’s and unmatched customer service, you can feel safe knowing you’ll get the freshest produce delivered to you right when you need it. Our live customer support, frequent delivery schedule and floral merchandising assistance ensure not just the best possible product, but also the highest level of support.

Fresh moves fast, and so do we.

Our Family
Learn more about our Fresh Family

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